Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
FRITZ HANSEN SHOWROOM
PROJECT TYPE
SHOWROOM DESIGN, VISUAL MERCHANDISING, INTERIOR STYLING, SPATIAL PLANNING
PROGRAMS USED
SKETCHUP, SU PODIUM, TWINMOTION, ADOBE CREATIVE SUITE
Upon analyzing current display and showroom concepts used by Fritz Hansen, I found that none of them highlighted the contemporary and timeless features of much of their furniture. Despite having just celebrated their 150th Anniversary, all of Fritz Hansen's pieces look as though they were designed today. This showroom's concept utilizes brighter colors and curved, shining surfaces in order to highlight these modern details.
The reception area features a concealed refreshment bar and a lockup for any possessions a visitor may want to set down. It also houses multiple seating areas for multiple parties to wait within the one space safely.
The following display areas include a pedestal setup highlighting their most popular chair models in the Kvadrat textiles that were launched for their 150th Anniversary Collection. The adjacent room displays other chairs and material swatches from the collection, as well as a living room setup.
